TrueFlies Announces Limited Edition Mote Marine Shirt

Jan 12, 2013

Boca Grande, Florida – January 12, 2013 – TrueFlies Clothing, a fishing apparel company based out of Boca Grande, Florida announces the limited edition “Mote Marine Laboratory Boca Grande Field Office” Bokeelia Woven Shirt.

TrueFlies has provided the newly dedicated Mote Marine Laboratory Boca Grande Field office with their popular “Bokeelia” Woven shirt, emblazoned with the new lab’s logo embroidered on the chest.

The shirts are available at the “Mote Marine Laboratory – Boca Grande” office, located at Railroad Plaza, 480 E. Railroad Ave., Boca Grande, Fl. All proceeds will go toward funding an extensive acoustic tagging project for tarpon, enlisting guides and fishermen to capture 50 adult tarpon yearly. Researchers will tag each fish, then record their movements with 100 receivers placed in various habitats
around the harbor.

This new office is about “Pure Conservation”. In the words of Mike Crosby, the lab's head of research is to provide “unvarnished, un-political, straight-talking science” from which an informed public can make intelligent decisions.

Capt. Philip O’Bannon, the lab’s Executive Director has an ambitious plan for the new office, with far more than Tarpon on his mind. Other studies revolve around Snook, and include: Acoustic tagging, Genetic tracking, as well as Otolith chemistry.
Other projects studying Red tide are also being planned.

Co-owners Michael Lintz, and Capt. Cole Fairbanks, of Boca Grande, Florida, formed TrueFlies Clothing. Conceived on the notion of function, folded into fashion, TrueFlies produces clothing with technical features, while incorporating classic
sporting style. The result is a garment made to help one manage the elements on a hot, sun-drenched flat somewhere in the tropics… and look damn good while doing so.

Capt. Cole Fairbanks says of the new lab: “We are so thankful to Capt. O’Bannon and Mote for putting this office in place in an attempt to preserve such a precious watershed. We feel compelled to assist – at whatever capacity we can, those who
seek to maintain the water, and all of its denizens that are so much a part of our, and so many others lives.”

For more information on TrueFlies, Please call Capt. Cole Fairbanks, V.P. True Flies L.L.C. (941) 258-1683, visit our website: www.trueflies.com, or also on Facebook at facebook.com/TrueFlies.

Support For The Bonefish & Tarpon Trust "Juvenile Tarpon Habitat Initiative"

Jan 27, 2012

Boca Grande, Florida – January 27, 2012 – TrueFlies Clothing, a fishing apparel company based out of Boca Grande, Florida is proud to announce their support for the Juvenile Tarpon Habitat Initiative, a program operated by Bonefish & Tarpon Trust (B.T.T.).

Bonefish & Tarpon Trust is a group of concerned anglers and guides who want to preserve their way of life. Scientists working to answer questions about these popular and elusive game fish. It was formed in 1998 by a group of anglers, guides, and scientists in the Florida Keys who wanted to learn more about bonefish and tarpon in order to enhance their dwindling populations. Since then it has grown to include concerned anglers from over 20 countries, researchers from throughout the world, and guides committed to working with B.T.T. in order to educate anglers and gather data while on the water.

The Juvenile Tarpon Habitat Initiative, as the name implies, is dealing with protecting the fragile mangrove habitat that is essential for juvenile Tarpon, and Snook. Since healthy fisheries depend on a strong juvenile population, there is special urgency with regard to maintaining these “Cradles Of Life”. Although Charlotte Harbor has retained much of its mangrove shoreline, there have been significant losses of mangrove wetlands. Perhaps more problematic has been the alteration of freshwater flows into these mangrove wetlands, which negatively impact juvenile Tarpon, Snook, and the fish they feed upon. Fortunately, much of the habitat degradation that has occurred can be corrected, and planning can still occur to prevent further habitat loss.

Dr. Aaron J. Adams, Ph.D., Director Of Operations for B.T.T., on why the Juvenile Tarpon Habitat Initiative is so important – “ Juvenile Tarpon and Snook depend upon shallow, backwater habitats for at least the first five years of their lives. Common characteristics include:

• Mangrove or other fringing vegetation that provides structure and protection from bird predators;
• A mixture of depths — primarily shallow with some deeper pools for fish to congregate when water levels decrease;
• Tidal exchange through narrow, shallow passages that keep predatory fish away;
• Freshwater inflow;
• Calm backwaters.

Restoration of juvenile Tarpon and Snook habitats will help ensure healthy fisheries for Charlotte Harbor, and the significant contributions of TrueFlies to this effort are essential to this effort. Bonefish & Tarpon Trust is grateful for the donation of TrueFlies to juvenile tarpon habitat restoration, and to the future of the fishery.”

Co-owners Michael Lintz, and Capt. Cole Fairbanks, of Boca Grande, Florida, formed TrueFlies Clothing. Conceived on the notion of function, folded into fashion, TrueFlies produces clothing with technical features, while incorporating classic sporting style. The result is a garment made to help one manage the elements on a hot, sun-drenched flat somewhere in the tropics… and look damn good while doing so.

Captain Cole Fairbanks, VP TrueFlies L.L.C., on the decision to support B.T.T. —

Mike (Lintz, Pres. TrueFlies L.L.C.) and I feel very strongly that we are obliged to do what we can to help protect the Tarpon, as well as their estuarine home. We owe them that not only as anglers, and charter captain, who have spent countless hours enjoying the pursuit of these magnificent fish, but also as those whose industry is dependent on anglers being able to go into these beautiful wild spaces, and interact with these animals forever!

Addition Of Holman Brothers To TrueFlies' Pro Staff

Jan 25, 2012

Boca Grande, Florida – January 25, 2012 – TrueFlies Clothing, a fishing apparel company based out of Boca Grande, Florida is proud to announce the addition of Travis and Bryan Holeman to the TrueFlies Promotional Staff.

Travis and Bryan “Bear” Holeman have long been top figures in the fishing industry with successes in all arenas available to the truly addicted angler, from tournament fishing to guiding. This fishing duo brings expertise encompassing all aspects of saltwater fishing and a knowledge base that fits well with our clothing line of style and comfort. Look for the Holemans to be showcasing TrueFlies on and off the water as they continually share their knowledge and help anglers achieve their dreams!

Travis Holeman says of the TrueFlies line, “After a long day fishing the last thing one wants to think about is appearance. The unique combination or style and functionality TrueFlies Clothing offers make the transition from the water to happy hour a breeze.  Comfort and Style that last the entire day! Thank you TrueFlies for an excellent product line!”

Bryan “Bear” Holeman added, “Its not often that a person of my stature finds a clothing manufacturer that is both like minded and makes “Bear” sized clothing.”

Co-owners Michael Lintz, and Capt. Cole Fairbanks, of Boca Grande, Florida, formed TrueFlies Clothing. Conceived on the notion of function, folded into fashion, TrueFlies produces clothing with technical features, while incorporating classic sporting style. The result is a garment made to help one manage the elements on a hot, sun-drenched flat somewhere in the tropics… and look damn good while doing so.

Cole on the Holemans, “I couldn’t be more excited about bringing these guys on board! Put them anywhere: Louisiana Texas, Florida, Alabama… It just doesn’t matter. They’re going to be effective! They can go anywhere and figure out where the fish are… before some guys have found a boat ramp. That’s a special breed, and I know they’ll put our stuff to the test abroad, as well as on their home waters in the Keys.”

TrueFlies Announces New Clothing Line

July 27, 2011

Boca Grande, FL (July 22, 2011) — TrueFlies LLC proudly announces the debut of its new clothing line, which premieres this August and will be presented at International Fly Tackle Dealer in New Orleans on August 18th.

The company’s offerings come in two distinct but complementary lines—Performance and Sportswear. With the Performance line, the goal was to design technical clothes that deliver all the function and mobility fly-fishers demand, but that would not be out of place in a nice restaurant after a day on the water.

“We like to say that, from the deck of the boat to a bar downtown, when you’re wearing our Performance gear, you’re always in your element,” says Mike Lintz, President and co-founder of TrueFlies.

TrueFlies’ Sportswear, on the other hand, is for those who are passionate about style and comfort.

“The emphasis here is on looking and feeling fantastic, pure and simple,” says Cole Fairbanks, TrueFlies Charter Captain and co-founder. “Our Sportswear will appeal to not only anglers, but boaters, golfers, and anyone who appreciates great design, sophisticated style, and fine craftsmanship.”

The company and the clothes were born of Lintz’s and Fairbanks’ shared passion—and frustration. Having spent countless hours chasing Florida gamefish like tarpon, redfish, and snook around Boca Grande and Charlotte Harbor, the two often lamented the lack of functional but versatile fishing clothes. One idyllic afternoon, they decided to stop complaining and do something about it. In 2004, they formed TrueFlies LLC with an eye to making the kinds of clothes they—and presumably fellow-anglers and other outdoor enthusiasts—want to wear.

Project Snook T-shirts for Sale Thanks to TrueFlies

July 27, 2011

TrueFlies Clothing has donated $5,000 worth of T-shirts to be sold for Project Snook, an awareness and fundraising campaign designed to help science rebuild wild snook populations.

The shirts are available for purchase from Mote Marine Laboratory and will soon be sold in Mote's e-bay store and at special events. All proceeds will support Mote’s snook stock enhancement efforts through Project Snook.

Project Snook was formed in 2010 by Addictive Fishing Television, McCabe Productions, Inc., Star brite boat wash and Mote. Major support has included a grant from Florida High Tech Corridor and donations from TrueFlies and DICK’S Sporting Goods.

Project Snook T-shirts are $10 for short sleeves and $20 for long sleeves (tax and shipping not included). To purchase a shirt, please contact Carole Neidig at 941-388-4441, ext. 303 orredfishlab@mote.org.
Learn more about Project Snook at www.projectsnook.com.

Michael Blue Interviewed by Trident Fly Fishing

Dec 04, 2012

Clothing designer Michael Blue was recently interviewed by Trident Fly Fishing. Blue got the chance to discuss a couple of new products in the TrueFlies clothing line: the Bokeelia Synthetic Seersucker Shirt and the Manasota Synthetic Seersucker Short.

TrueFlies Apparel Review

Nov 26, 2012

While we know we make a great product - it’s always great to hear what others have to say.  Kent Klewein of Gink & Gasoline wrote a rather stellar review of our apparel.

Kent sampled True Flies Turtle Bay Polo, short-sleeve shirt, Captiva Air-Light Pants, Bokeelia woven long-sleeve fishing shirt, and last but not least the Oyster Creek Shorts.

READ Kent’s TrueFlies apparel review here.

Check out more great TrueFlies apparel here.

TrueFlies Clothing is proud to announce their support for the Juvenile Tarpon Habitat Initiative

Nov 29, 2012

Bonefish & Tarpon Trust is a group of concerned anglers and guides who want to preserve their way of life. Scientists working to answer questions about these popular and elusive game fish.

It was formed in 1998 by a group of anglers, guides, and scientists in the Florida Keys who wanted to learn more about bonefish and tarpon in order to enhance their dwindling populations. Since then it has grown to include concerned anglers from over 20 countries, researchers from throughout the world, and guides committed to working with B.T.T. in order to educate anglers and gather data while on the water.

The Juvenile Tarpon Habitat Initiative, as the name implies, is dealing with protecting the fragile mangrove habitat that is essential for juvenile Tarpon, and Snook. Since healthy fisheries depend on a strong juvenile population, there is special urgency with regard to maintaining these “Cradles Of Life”. Although Charlotte Harbor has retained much of its mangrove shoreline, there have been significant losses of mangrove wetlands. Perhaps more problematic has been the alteration of freshwater flows into these mangrove wetlands, which negatively impact juvenile Tarpon, Snook, and the fish they feed upon. Fortunately, much of the habitat degradation that has occurred can be corrected, and planning can still occur to prevent further habitat loss.

Dr. Aaron J. Adams, Ph.D., Director Of Operations for B.T.T., on why the Juvenile Tarpon Habitat Initiative is so important – "Juvenile Tarpon and Snook depend upon shallow, backwater habitats for at least the first five years of their lives. Common characteristics include:

• Mangrove or other fringing vegetation that provides structure and protection from bird predators;
• A mixture of depths — primarily shallow with some deeper pools for fish to congregate when water levels decrease;
• Tidal exchange through narrow, shallow passages that keep predatory fish away;
• Freshwater inflow;
• Calm backwaters.

Restoration of juvenile Tarpon and Snook habitats will help ensure healthy fisheries for Charlotte Harbor, and the significant contributions of TrueFlies to this effort are essential to this effort. Bonefish & Tarpon Trust is grateful for the donation of TrueFlies to juvenile tarpon habitat restoration, and to the future of the fishery."

Captain Cole Fairbanks, VP TrueFlies L.L.C., on the decision to support B.T.T. — "Mike (Lintz, Pres. TrueFlies L.L.C.) and I feel very strongly that we are obliged to do what we can to help protect the Tarpon, as well as their estuarine home. We owe them that not only as anglers, and charter captain, who have spent countless hours enjoying the pursuit of these magnificent fish, but also as those whose industry is dependent on anglers being able to go into these beautiful wild spaces, and interact with these animals forever!"

With Funds Donated By Trueflies - Btt Installs Backcountry Antenna's

Aug 28, 2012

Boca Grande Juvenile Tarpon Habitat Restoration project supported by and with contributions from True Flies is underway, antenna's are in place to monitor juvenile tarpon habitat movements in backcountry creeks.